How a complete funnel build turned £400 of ad spend into £4,000 in ticket sales
Tara Love Perry is a spiritual coach with a loyal audience and a fully-booked diary. She had no way to sell events online. No funnel. No tracking. No ads. We built the whole system from scratch and got it working profitably within the first campaign.
7.7%
Email capture conversion rate
10x
Return on ad spend (Dubai)
200
Tickets sold in London
£2.18
Lowest cost per ticket sale
Great at her craft. Completely stuck on the technology.
Tara Love Perry is a Master Soul Healer with over 15 years of experience running events and working with clients across the UK and internationally. Her in-person events regularly sell out through word of mouth. Her existing clients are devoted to her.
The problem was everything between having an event idea and a room full of paying attendees. Tara wanted to sell tickets online through Facebook ads, but ClickFunnels, tracking pixels, retargeting campaigns, and email automation were completely foreign to her. The technology was a wall she could not get past on her own.
She did not need to learn how to do it. She needed someone to build it and make it work invisibly so she could focus entirely on what she does best.
Tara Love Perry. Exceptional at her work, overwhelmed by the technology required to scale it online.
No funnel. No tracking. No way to measure what was working.
Before running a single ad, the foundations needed building. Tara's website was capturing no leads. There was no mechanism to retarget people who had shown interest. No way to know which ads drove sales and which wasted money. No automated follow-up when someone clicked but did not buy.
The constraint was not the audience or the product. Tara's events are genuinely popular. The constraint was the entire layer between awareness and purchase. It simply did not exist.
Tara had the audience, the credibility, and the product. What she lacked was a complete system connecting Facebook ads to landing pages to checkout to email follow-up. Without tracking, every pound of ad spend was invisible. Without a funnel, interested people had nowhere to go.
The full tech stack built from scratch: Facebook Pixel, ClickFunnels sales pages, Hello Bar lead capture, Mailchimp email sequences, and analytics tracking cost per acquisition across every campaign.
Build the complete funnel. Make it invisible to Tara. Make it work.
The entire digital sales infrastructure was built from scratch. Every component was set up to talk to every other component. The Facebook Pixel fired at the right moments so retargeting could reach people who had shown intent. ClickFunnels handled the event landing pages and ticket checkout. A Hello Bar popup on the website captured email addresses from organic visitors. Mailchimp sequences followed up automatically based on what people did and did not do.
Then the campaigns started. Multiple ad sets ran simultaneously across different audience segments: people interested in spirituality, healing, and personal development; retargeting audiences who had visited the site; lookalike audiences built from existing customers. Each was monitored closely. Underperforming ads were paused. Winners were scaled. Nothing was left running on instinct.
Complete funnel design
Facebook ad to landing page to checkout to post-purchase email. Every touchpoint tracked with the Facebook Pixel so no conversion was invisible and no retargeting opportunity was missed.
Lead capture at 7.7%
A Hello Bar popup on Tara's website capturing email signups achieved 7.7% conversion against an industry average of around 3%. Rigorous testing of copy, timing, and design got it there.
Test, measure, scale
Multiple ad creative variations, audience segments, and placements tested simultaneously. Cost per click, cost per acquisition, and ROAS tracked per ad set. Winners scaled. Losers cut. Nothing left running on instinct.
The campaign structure: targeted interest audiences, retargeting lists, and lookalike audiences running simultaneously with active optimisation throughout.
200 people in a room in London. Then 10x ROAS in Dubai.
The London event sold 200 tickets using tiered pricing across three campaign phases. Every tier was profitable. Then the same system was taken to Dubai and achieved even better results.
London event: 200 tickets sold
Super Early Bird · £19
38 sold
£722 revenue
+297% ROI
Early Bird · £47
111 sold
£5,217 revenue
+808% ROI
Full price · £97
10 sold
£970 revenue
+1,233% ROI
Dubai event: same system, better results
£400
Total ad spend
£4,000
Total ticket revenue
£3,600
Profit after ad spend
10x
Return on ad spend
The audience was always there. The events were always good. The only thing missing was a system to connect them profitably.
Once the funnel worked in London, the same system scaled to Dubai and got better results. That is what a repeatable methodology looks like.
If your ads are spending but your funnel is not converting, this is exactly the problem a diagnostic will find.
Book a free Clarity Call and tell me what is happening. I will tell you where I would look first and whether a diagnostic makes sense for your situation.