Free audit Around 4 minutes Instant result

Not sure what is holding conversion back?
Start here.

This free audit is for businesses that know the effort is there but cannot yet see where the journey is weakening. Answer a short set of questions and get a clear result straight away.

Start the free audit

Free · Around 4 minutes · Results shown immediately

What this is trying to uncover

The problem is usually not traffic. It is where people stop moving forward.

Most businesses can feel that something is off, but cannot see where the journey starts losing momentum. The audit helps you spot the stage that is weakening conversion.

Get Started page visual showing a founder or team reviewing customer journey performance
01

Traffic arrives

People click, land, and show initial intent.

1,000 visitors
02

Interest weakens

Messaging, trust, or friction starts knocking people out.

This is often where the leak is
03

Intent drops

Fewer people continue than the traffic volume suggests they should.

68 qualified clicks
04

Revenue stalls

Sales stay flat, so the team keeps guessing what to fix.

9 conversions

The audit gives that problem a name. That makes it easier to know whether you need stronger foundations, a clearer offer, or a proper diagnostic.

This is useful if any of these sound familiar

  1. You are getting enquiries, clicks, or traffic, but the sales or conversions are not following through the way they should.

  2. You have already changed copy, pages, offers, or ads and still do not feel certain what the real issue is.

  3. You need a starting point before paying for a larger piece of work.

  4. You want to know whether your issue is early-stage foundations or a genuine conversion leak inside an existing journey.

The audit is not there to impress you with jargon. It is there to help you understand what kind of problem you are really dealing with.

What you get at the end

A named result with a clear next step

You answer 18 questions and get placed into one of four patterns. Each pattern reflects a different type of business situation, from early foundations through to active revenue leakage. The point is to help you stop guessing what kind of problem you have.

One clear result instead of more uncertainty

No generic score. No fluff. Just a practical result and what to do next.

Start the free audit

Free · Around 4 minutes · Results on screen immediately

NatWest Santander Meta GDS

The thinking behind the audit comes from 15 years of diagnosing digital journeys across large organisations and commercial products.

The four result types

You do not just get a number. You get a clearer picture of where your business sits and what kind of move makes sense next.

Early foundations

Just Starting Out

The main issue is sequence. You need stronger basics before expecting conversion to behave.

Next step: Clarity Call.

Something is blocking progress

Stuck in the Middle

There is movement, but not enough. The next step is identifying the constraint that is holding the rest back.

Next step: Clarity Call.

Close, but leaking

Almost There

Most pieces are in place. The issue is likely inside the journey itself rather than the broader business setup.

Next step: Revenue Review or Clarity Call.

Start the free audit

Free · One result · One next step

A simple way to stop guessing where to start.

If the problem feels real but still unclear, take the audit and get a better read on what is actually going on.

Start the free audit

Free · No obligation · Results on screen immediately