Nectar
The loyalty programme's registration flow was where sign-ups were failing. Rebuilding that step took completion from 47% to 87%, worth £1.4m in additional annual value.
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Selected work that improved customer journeys
Real projects where research, UX, websites and connected systems turned friction into measurable growth.
Strategy to execution
Human-centred digital experiences
Real results that last
Featured case studies
A few projects in more detail
Three different businesses, three different problems, each with a clearer journey and a measurable result.
Tara Love Perry
Facebook ad clicks were landing on pages disconnected from email and payment. Connecting the journey turned £400 of ad spend into £4,000 in event revenue.
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World Seniors Snooker Tour
The Tour needed a paid membership journey built from scratch. A connected sign-up and payment flow brought in 2,091 paying members.
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Trusted by people I've worked with
A short piece of social proof from someone who has worked closely with me on complex digital delivery.
Happy clients
Long-term partnerships
Meaningful impact
“
Dom quickly understands what matters. He combines the right expertise and just gets things done. The impact has been so clear, and I've never worked with someone who is able to deliver so quickly and fast.
Danny Fellows
Lead Product Owner, Nationwide Building Society
Outcomes
The pattern across the work
Rather than repeat the case studies, this summarises the kind of change the work is designed to create.
Better conversion
Remove points of hesitation and make the next action clearer.
Connected journeys
Bring websites, messaging, forms and follow-up together around the customer.
Less friction
Reduce unnecessary manual work for customers and internal teams.
Broader experience
Experience across large organisations and growing businesses
Alongside the featured case studies, 15 years working across established brands, regulated organisations, digital products and customer-facing services.
Banking & finance
Complex journeys and regulated environments.
Membership & media
Audience journeys, subscriptions and digital experiences.
Lead generation & conversion
Turning interest into clear next steps and measurable action.
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