About

Hi, I'm Dom

I help established organisations improve digital customer journeys, from research and UX to websites, automation and AI.

Research & strategy
Design & build
Automation & growth

Trusted by leading organisations

Meta Santander Nationwide NatWest GOV.UK
Dominic Francis working at his desk

My background

15+ years across product, UX and digital growth

I've worked with global brands, government services and growing businesses, helping them understand users, design better experiences and turn ideas into working products.

15+years experience
MScHuman Centred Systems
LondonBased in Colliers Wood
Design books, a plant and a pen holder on a wooden desk

How I work

A practical, end-to-end approach

I combine research, design, websites, automation and AI to solve real problems, not just create nice-looking screens.

Understand

Users, needs and opportunities

Design

Simple, effective solutions

Build

Websites, funnels, automation & AI

Grow

Measure results and iterate

Selected experience

Trusted by leading organisations

From household names to high-growth businesses, I've helped teams across sectors improve experiences and drive measurable impact.

Meta
Santander
Nationwide
NatWest
Nectar
GOV.UK
eBay
Sky
PlayStation
Vodafone

A bit more about me

Curious, practical and people-focused

I'm a designer, researcher and builder. Outside work, I'm into Doctor Who, AFC Wimbledon, snooker, curry, and board games. I care about doing meaningful work, keeping things human and enjoying life along the way.

Doctor Who
AFC Wimbledon
Snooker
Curry
Board games
Dominic Francis at his desk with an AFC Wimbledon mug, Doctor Who memorabilia and board games

Let's work together

Have a project in mind?

Let's chat about how I can help you create better experiences and achieve real results.