Case study · Snooker TV

Building a streaming and membership platform in a weekend

I helped turn the World Seniors Snooker Tour’s audience and content into a working digital membership product — from the initial concept through to live streaming, member access and launch.

Product + buildRole
WeekendInitial build
2,091 usersAudience growth
World Seniors Snooker Tour streaming platform and growth to 2,091 users

01 · The opportunity

Turn an established snooker audience into a digital product

World Seniors Snooker already had passionate fans, recognisable players and valuable content. The opportunity was to give that audience a dedicated digital home and create new recurring revenue.

  • ✓Bring live and on-demand snooker together in one place.
  • ✓Create member access around exclusive content.
  • ✓Make payment and sign-up simple for fans.
  • ✓Build quickly enough to test whether real demand existed.
Fragmented snooker content and fan experience before the Snooker TV platform

02 · Product vision

Design around the fans who would actually use it

The product needed to work for loyal existing supporters as well as viewers discovering World Seniors content online. That meant clear access to live matches, classic content and a simple membership proposition.

1

Loyal fans

A reliable place to watch tournaments and return to favourite content.

2

Members & viewers

Flexible access to live streams and premium on-demand content.

3

A scalable offer

A subscription-based digital product that could grow beyond individual events.

Snooker TV product vision covering streaming, membership, payments and event content

03 · Technical architecture

Use proven tools to launch quickly

The stack was deliberately pragmatic: enough capability to deliver a professional membership experience without creating unnecessary technical overhead.

  • ✓WordPress for flexible content management.
  • ✓Vimeo for reliable video delivery.
  • ✓Stripe for payments and subscriptions.
  • ✓Member access for gated content and accounts.
  • ✓Social and email used to support audience growth.
Technical architecture for the World Seniors Snooker Tour digital platform

04 · Putting it together

From concept to a working product

Audience, content, membership and the customer journey were designed together rather than as separate technical components.

1

Audience & offer

Define who the product was for, what members would value and why they would join.

2

Membership & content

Structure the content and membership so there was a reason to watch, join and return.

3

Journey & onboarding

Make discovery, sign-up, payment and access feel like one joined-up experience.

Snooker TV build, integration, testing and launch process

05 · Launch & growth

Real impact from idea to audience

The initial weekend build became a real digital product with thousands of users and evidence that a niche sports audience would engage online.

2,091Users in the first phase
WeekendInitial build and launch
NewDigital revenue opportunity
GlobalInterest beyond the UK audience
Finished World Seniors Snooker streaming and membership experience

06 · What this demonstrates

Speed matters when the objective is to learn

Rather than spending months designing a theoretical platform, the project put a real proposition in front of real fans quickly. That created something the business could learn from and build on.

A focused first version can be more valuable than a perfect roadmap — if it gets you to genuine customer behaviour faster.
Snooker TV impact visual showing growth from idea to 2,091 users

Have an idea worth testing?

Let’s turn it into something people can actually use

I can help shape the proposition, design the journey and build a focused first version without turning it into an enormous transformation programme.

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