Message and pages
Offer structure, sales copy, page hierarchy, calls to action, trust, objection handling and visual design.
30 Day Money Engine · Done for you
Stop patching the sale together.
I take one important online buying journey and make the front end, backend and follow-up work as one commercial system.
For established service businesses with a proven offer and existing demand. Typical investment from £12,500 + VAT.
What you are buying
Not a prettier website. A better way to become your customer.
A customer does not experience your copy, website, form, calendar, payment system and follow-up as separate disciplines. They experience one route.
My job is to understand that route, decide what should happen instead and take the important parts through to a working implementation.
The scope
The visible experience and the engine room behind it.
Steps and decisions
What should happen from first interest through enquiry, application, booking, purchase, confirmation and onboarding.
Connected systems
Forms, calendars, payments, email, CRM, notifications, automation and tracking where the journey needs them.
The difference
I own the joins between the work.
A copywriter can write a page. A developer can connect a form. An automation specialist can trigger an email. A designer can make the interface clearer.
The commercial risk appears in the gaps between those pieces. I take responsibility for designing how they should work together, then building the parts that sit inside my expertise.
Where specialist photography, video, paid media, legal advice or advanced technical development is required, I can define the requirement and coordinate the right person. Those services are scoped separately.
The process
From commercial problem to working journey.
The exact scope depends on the business, but a typical engagement follows this sequence.
Fit and agreement
Fit Call, proposed scope, agreement, payment and onboarding.
Money Map
A paid working session after agreement. We map the current journey, evidence, decisions and priorities.
Structure and message
Journey structure, copy, wireframes and the decisions the customer needs to make.
Design and build
Visual design, WordPress implementation and the required system connections.
Test and launch
Testing, tracking, launch, handover and the next priorities to watch.
What may be included
Built around the journey, not a random pile of features.
The Money Engine is scoped around one commercially important route. That might be an enquiry journey, application, booking, membership, service purchase or another defined way of becoming a customer.
Core pages
Homepage, landing, service, offer or other pages needed to explain the route clearly.
Commercial copy
Headlines, structure, proof, objection handling, calls to action and supporting messages.
Forms and booking
Enquiry, qualification, application and calendar steps that match the level of commitment being asked for.
Payments
Payment or checkout connections where buying directly online is part of the journey.
Email and follow-up
Confirmations, reminders, useful nurture and internal prompts that prevent good opportunities going quiet.
CRM and notifications
The minimum backend structure needed to know what has happened and who needs to act next.
Tracking
Measurement around the important actions so the journey can be improved with evidence rather than guesswork.
Handover
A working setup in accounts you control, with walkthroughs and support so the business can actually operate it.
Evidence
The work has to survive contact with real customers
Nectar registration completion after identifying and redesigning the route people were abandoning.
Paying members after building a WordPress streaming and membership platform.
Approximate campaign spend to event revenue after building the customer-facing and supporting journey.
The boundary
I can own the buying journey. I cannot manufacture demand.
Pricing, product-market fit, traffic quality, sales conversations, fulfilment and market conditions all affect revenue. The Money Engine is for businesses where something worth buying already exists.
The promise: a professionally investigated, designed and built buying journey that makes the offer clearer, reduces avoidable friction, connects the supporting systems and creates a measurable route to becoming a customer.
Is this the right engagement?
A serious build for a business with something already working
Good fit
Not the right fit
A proven paid offer
No validated offer yet
Existing customers, demand, traffic, referrals or enquiries
The main need is audience growth or paid traffic
A commercially important online journey that is fragmented or underperforming
A visual refresh is the only requirement
Enough value in each customer for the journey to matter financially
A guaranteed revenue figure is required regardless of external factors
A desire for one person to take the work from diagnosis through implementation
The project cannot support an investment starting from £12,500 + VAT
Fit Call
If the whole journey needs work, start here.
We will establish what you sell, how customers currently move towards buying, where the problems appear and whether the Money Engine is a proportionate next step.
Projects start from £12,500 + VAT. The Fit Call is qualification. The detailed Money Map begins after agreement and payment.