ClickFunnels
Event registration and payment pages connected to the campaign.
Case study, Tara Love Perry
She had the audience, she didn't have the route from attention to payment
Tara is exceptional at what she does, and her events sell out. But the tech stack behind a launch was overwhelming: ClickFunnels, Facebook ads, MailChimp, tracking, creative and daily campaign decisions. I connected and ran the system for her, behind the scenes, so she could stay focused on her work.
10x
Return on ad spend in Dubai
£6,909
Ticket sales from one London event
7.7%
Popup conversion, double the norm
What was broken
The demand was real, but the route was missing
Tara wasn't short on talent or audience. She was short on the connected launch system. People found her, liked her, and then the route to buy depended on too many moving parts: funnel pages, Facebook campaigns, MailChimp, tracking, checkout, retargeting and follow-up.
That kind of setup is where a lot of good business owners freeze. One broken connection can ruin the whole launch. The gap between Tara's reputation and her revenue was not demand. It was tech overwhelm, setup work and daily campaign management.
The real leak
She had the audience. The tech stack was blocking the route to payment.
Why it mattered
An audience without a route to buy cools fast
A coach with a loyal audience and no connected system is leaving money on the table every day. Interest cools. People who would have bought never get the clear next step. Every launch starts from scratch instead of building on the last one.
For Tara, the cost wasn't just lost sales. It was the stress of knowing demand was there, while the tools, ads, emails and campaign decisions made the path feel too complicated to run alone.
What I built
I built the path from ad click to paid ticket
I connected the route from a stranger seeing an ad to a paid ticket and a follow-up email. Then I managed it as a campaign, not a one-off build.
That meant setting up ClickFunnels, Facebook ads, MailChimp, tracking, retargeting and lead capture, then doing the creative testing and campaign management too. I tested creative, audiences, placement and messaging, paused the losers, and scaled the winners.
Tracking
Facebook Pixel and retargeting, so we knew what was working.
Lead capture
A Hello Bar popup that converted at 7.7%.
Email follow-up
MailChimp follow-up to nurture leads and keep attendees informed.
Ads
Creative, targeting, testing and campaign decisions handled for her.
The result
The setup turned interest into sales
The connected setup turned interest into action. The Hello Bar popup converted at 7.7%, more than double the 3% norm. The London event filled a room of 200 people and generated £6,909 in ticket sales. The Dubai campaign returned roughly 10x on ad spend.
£6,909Ticket sales
7.7%Popup conversion
10xDubai return
What this proves
You don't need to understand the plumbing, you need it to work
Plenty of business owners already have the hard part: an audience that trusts them. What they're missing is the connected system, and someone who can make the tech, creative and campaign decisions work together.
That's the 30-Day Build. I put the page, offer, payment route, email follow-up and campaign plumbing in place around you, then hand it over working.
Free first step
If you've got the audience but not the route, that's fixable
Book a free 60-minute Money Map call and I'll show you where the gap is.
Book a free Money Map call