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Funnels
ClickFunnels landing pages and event journeys built around a clear next action.
Case study · Tara Love Perry
Turning a fragmented marketing setup into a working sales journey
I connected Tara’s funnels, paid advertising, payments and follow-up so technology supported the business instead of overwhelming it — including a Dubai campaign that turned £400 in ad spend into £4,000 in sales.
01 · The challenge
Great expertise, but technology was getting in the way
Tara had a clear mission and real-world events to sell, but the marketing stack felt fragmented and overly technical. The opportunity was to make the customer journey simpler for both Tara and her audience.
- ✓No simple connected path from Facebook ads to event sign-up and payment.
- ✓Multiple tools needed to work together without creating more manual work.
- ✓Campaign performance needed to be measurable rather than guesswork.
- ✓The technology needed to remain manageable for a non-technical business owner.
02 · Build the foundation
Connect the tools before spending money on traffic
The first job was creating a reliable system to capture interest, take payments, follow up and measure results.
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Payments & follow-up
Stripe and email tools connected so the experience continued after the initial click.
3
Tracking
Facebook tracking and campaign measurement used to understand what was actually converting.
03 · Conversion improvement
A small intervention produced a 7.7% conversion rate
A Hello Bar popup was used as a simple, focused nudge on Tara’s event page. It gave interested visitors an obvious way to take the next step without rebuilding the whole experience.
- ✓Targeted high-intent visitors at the right point in the journey.
- ✓Used one clear offer and one clear call to action.
- ✓Converted 7.7% of visitors into sign-ups.
04 · Paid acquisition
Test, learn and optimise the Facebook campaigns
With the foundation in place, I ran and refined Facebook campaigns rather than treating advertising as a one-shot launch.
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Audience testing
Targeted, retargeting and lookalike audiences were used to find the right people.
2
Creative testing
Headlines, messages, images and calls to action were tested to improve response.
3
Performance monitoring
Cost per lead, cost per ticket and return on ad spend informed where to spend next.
05 · Real-world event
A London room filled with 200 people
The system was not only producing online metrics. It helped fill a live event in London, supported by tiered ticket pricing and targeted paid acquisition.
- ✓200 tickets sold for the London event.
- ✓Tiered pricing created urgency and different entry points.
- ✓The funnel connected online interest to a real room full of people.
06 · Repeatable growth
Then the same approach worked in Dubai
The learning from London was transferred to a new market. With roughly £400 of Facebook ad spend, the Dubai campaign generated approximately £4,000 in ticket sales.
7.7%Popup conversion
200London attendees
10×Return on ad spend
£4,000Dubai event revenue
Need the pieces to work together?
Let’s build a customer journey that is easier to run and easier to buy from
From traffic and landing pages through to payments, follow-up and measurement, I can help connect the journey rather than optimise isolated pieces.